Watch how Email marketing trends in 2021?

Before going beyond…. Let’s explore what term “Email Marketing” to us.

 

What is Email Marketing?

It is a very direct form of marketing that uses email to promote a company’s products and services; it involves sending any number of things, including product announcements, discounts, audience training, or other services, to a predefined list of recipients. Email marketing will always work as long as everyone has an email address.

Note that email marketing is not dead, it is more alive than ever; every business and their dog does it. You have a lot to impress these days. Used correctly, email marketing continues to be an essential marketing tool for any business. So, buckle up; you are going to witness the resurrection.

 

Why should I bother Email Marketing?

Based on the length of this article, one would expect email marketing to be hard work. Among the millions of other tasks you have to accomplish today, the thought of having to follow a set of rules in order to possibly attract a few more leads doesn’t seem very appealing. You will probably want to focus your time on modern media channels such as social media. But don’t give up on email marketing just yet.

 

1) Email marketing is customer-centric

There are no boundaries for email marketing. Your marketing team can get creative if they want to, either re-engage old customers or encourage new ones. Gifts and discounts, product announcements, videos with dogs; everyone loves free stuff. It’s even better if you have an HTML master! Email continues to be of paramount importance as a platform for business communication. Find best SEO company in Agra.

 

2) Email marketing is cheap

After paying your Internet bill, you can always send an email free of charge. However, even if you set up a CRM system for its bulk email features, the subscription plans are very reasonable. For example, NetHunt allows users to send unlimited email campaigns every day, even if Gmail is limited to 2000.

 

3) Email marketing is convenient

81% of users check emails on their smartphones. This means you can send a notification directly to the recipient’s phone in less than a second. Even if they don’t read your email right there, there must be some subconscious advantage that your company name is read every time someone picks up the phone.

 

4) Email marketing is easy

In fact, this is probably too simple; That’s why my inbox is full of old job recommendations, fire sale coupons, and chicken and chips discounts. Email marketing is especially easy because most of the processes can be automated using modern technology. Merging emails, templates, and reports can all be done with the click of a button … but we’ll come back to that in a moment.

 

Let’s come to the current scenario….

If there’s one thing that keeps us awake from a pandemic, it’s that plans can change easily. Whatever you predict today, may not be accurate tomorrow. You must constantly keep an eye on the latest trends and projections to stay ahead of the competition.

In early 2020, there were rumors that email marketing had one last breath to make. Then the pandemic hit, and the situation turned around. Over the past year, companies have rapidly shifted to digital channels, making email marketing hot again!

Email marketers are sending 27% more emails than they then did pre-coronavirus.

While this is definitely good news, especially because the number of email newsletter engagements has also increased, we need to be careful! You need to keep up with the latest trends to align your competitors with your email marketing strategy.

 

Artificial Intelligence in Email Marketing

Artificial intelligence (AI) is still a confusing concept for more companies. Both beginners and more experienced marketers are skeptical about using AI for email marketing.

The truth is that there is more data available online than any marketer could ever collect and process, even if they used advanced technology and state-of-the-art software. On the contrary, AI is able to cope with this task with minimal effort.

List segmentation, content analysis, and effective outreach: all the tasks that AI can already do better than humans. There’s also evidence that the scope of AI’s abilities is increasing (soon, it’ll be able to complete most human tasks), meaning it’s time to get a grip of how to use Artificial Intelligence to optimize your email marketing campaigns effectively.

 

Email marketing automation: The Power of Drip Campaigns

Traditionally, email marketing campaigns have consisted of multiple separate emails, each monitored by a marketer. The marketer must decide when and why particular emails have to be sent to the mailing list subscribers. Find digital marketing strategies for fashion brands

In 2021 that’s going to change. Email marketing is stepping away from manual campaigning and using automation more often.

Email marketing automation (also known as drip campaigns) refers to an email marketing strategy that uses trigger-based email sequences instead of one-off snapshots. This ensures cohesive and consistent communication between subscribers and the company. What’s more, it gives the shopper a sense of control over their mailbox. In today’s world of content overload, the last thing a person wants to see in their inbox is another useless and unnecessary email. No matter how good the content is, it seems intrusive and spammy when it arrives unexpectedly.

This is why drip email campaigns tend to perform better than regular ones. Certain actions were taken by users to trigger the start of the sequence. Drip campaign emails are more responsive and create more “friendly” communication between parties. They are not overwhelming; all the necessary information comes in “drops”, eliminating the need to view a bulky copy. The client receives exactly the information he expects to receive.

Automated emails enjoy 119% higher click rates than broadcast emails.

Now, there is a conflict of interest. On the one hand, we have consumers. Nobody wants their inbox to be clogged. People are tired and sick of moving irrelevant and boring emails to the Trash folder in bulk. On the other hand, there are statistics that prove that retailers who send a series of welcome emails see 13% more returns than those who give up after sending just one message. [Internet Retailer 500] This means you miss out on a valuable opportunity if you stop at just one email.

The only viable solution here is to only send emails when you know the recipient is interested in receiving them. The drip campaign does just that! Behavior-based email automation can help you improve email marketing results in 2021 as it effectively resolves conflicts of interest.

If you want to deliver the most accurate automated emails, you need to organize the process. To control all processes, you must delegate the task to a special CRM system. This way, you will have the opportunity to know who, what and where is going on in your sales funnels.

 

Hyper-personalization of Email Marketing

There are a lot of different goals that an email marketing campaign can target, starting with increasing brand awareness and ending with re-engaging customers. However, the ultimate goal of any email marketing campaign is to generate more revenue and make more profit. In the last two years, marketers have come to the conclusion that one of the best ways to do this is through complete customization.

This trend is consistent with the past. Using artificial intelligence makes it easier to ensure personalization by getting more data about your customers. Regular customers are becoming more and more aware of the amount of information collected about them. Of course, it is expected to be used to better meet their needs; they agree to give up their personal information in exchange for better-personalized offers.

Unfortunately, there are still companies that don’t understand the importance of personalization in email marketing. Nearly all consumers (96%) received incorrect information or promotions, according to a study by Janrain and Blue. The most common types of mistargeted email content include:

“An offer that clearly shows they do not know who I am,” was experienced by 71% of customers.

“Mixed info across different methods of communication,” experienced by 51% of customers.

“‘Mistakes made about basic information about me,” experienced by 41% of customers.

All of these mistakes can have serious detrimental consequences for the outcome of your campaign. After receiving an erroneous email or non-personalized, 94% of customers report doing at least one of the following:

68%: Automatically delete emails.

54%: Unsubscribe from emails.

45%: Categorize emails as ‘junk’ or ‘spam’.

29%: Become less willing to buy products.

13%: Visit the website less frequently.

10%: Never visit the website again.

Lack of personalization of an email marketing campaign can lead to anything from a degraded mailing list to a complete failure of an email marketing campaign due to soaring costs.

Besides, personalization has several other statistically-proven benefits:

Birthday emails are capable of generating roughly 342% more revenue/email than a regular promotional email.

Personalized messages have an ROI of 122%.

Personalized subject lines can generate approximately 50% higher open rates than standard subject lines.

This trend is especially relevant, and the importance of personalization is increasing every day. This is why in 2021, the business world is expected to focus on hyper-personalizing email marketing rather than personalizing parts of campaigns.

Here’s how to get the most out of this trend:

Tailoring messages and promotions by audience segment;

Recommending products or content by audience segment;

Use of triggered emails sent based on visitor/ user/ shopper behaviors;

Recommended products or content per individual.

 

Interactive emails

This trend has been around for a while, but it will only get stronger in 2021. Responsive interactive emails are the holy grail of email marketing. They increase customer engagement and dramatically improve email interactions.

Some interactive email elements that are expected to sizzle in 2021:

Interactive image and product carousels, controlled by the user;

Rollover effects to showcase product offerings;

Accordion features designed to make long-form emails more compact;

Animated buttons and CTAs;

Surveys, polls, and user-generated interactive content.

All of this is rightfully connected with another area of interactive email marketing trend – the gamification of email marketing. Gamified solutions provide a competitive edge by standing apart from other emails in the customer inbox.

 

Email Redesign

You must have seen this. Email design is one of the most dynamic parts and fluid of email marketing today. He is creative and extremely subjective, which means that he is influenced by many external factors.

Every year, fashion weeks around the world give us a glimpse of what’s going to be fashionable in the upcoming seasons: the trendiest colors, fabrics, and silhouettes. Likewise, web design trends change from season to season, dictating what a successful email should look like.

However, when it comes to email marketing, there are more reasons behind the sudden change in the look of emails than just aesthetics. Today, 81% of people in every demographic check their email using mobile devices. To stay relevant, email marketers need to fit their copy to their smartphone screen.

In 2021, the hottest email design trends will span the following areas …

Minimalism. Many marketers predict that the public’s love of minimalism will soon be reflected in email campaigns. Concise, well-structured emails with a single purpose and a minimum of irrelevant detail will reign supreme in the coming year.

Bright and bold colors. It’s all about showing yourself. While you don’t want to overwhelm an email with too many images, you definitely want to grab your subscriber’s attention with bold color blocks.

Dark-mode. Ever since Apple introduced Dark Mode, it’s become the new normal – to let people embrace their inner goths, ahem, adjust the brightness and look at the screen without squinting at the brightness.

Another major trend that emerged earlier this year and is expected to reach its full potential in 2021 is the use of user-generated content in email marketing campaigns. User-Generated Content (UGC) is any form of content (text, video, images, audio) created by the end-users of a product or service.

There is evidence that user-generated content is driving conversions. A large proportion of consumers (82%) claim that user reviews are extremely valuable. Approximately 70% of all consumers base their buying decisions on reviews and ratings from other users. Therefore, when email marketers include them in their emails, they increase the level of trust in the promoted product or service.

Moreover, user-generated content itself can act as content. If you’re struggling to meet your email content quotas, you can always rely on user-generated content to spice up your campaign.

User-generated content

Another major trend that emerged earlier this year and is expected to reach its full potential in 2021 is the use of user-generated content in email marketing campaigns. User-Generated Content (UGC) is any form of content (text, video, images, audio) created by the end-users of a product or service.

There is evidence that user-generated content is driving conversions. A large proportion of consumers (82%) claim that user reviews are extremely valuable. Approximately 70% of all consumers base their buying decisions on reviews and ratings from other users. Therefore, when email marketers include them in their emails, they increase the level of trust in the promoted product or service.

Moreover, user-generated content itself can act as content. If you’re struggling to meet your email content quotas, you can always rely on user-generated content to spice up your campaign. Find Best Social Media Platforms.

 

Focusing on Privacy

When the General Data Protection Regulation (GDPR) was released in 2018, the world of email marketing changed. However, over the past two years, he has not fully adapted to the new realities. In 2021, the emphasis on data privacy will remain an ongoing email marketing trend.

Only 8% of consumers trust brands to keep their personal information safe.

If you’re thoughtful and give your subscribers the option to unsubscribe from mailing lists, your list will stay fresh. As people who no longer want to receive messages from you leave, you can better focus on those who remain and attract new followers who are interested in what you have to offer.

To ensure compliance, review all electronic privacy laws and include all elements in future email marketing campaigns.

 

In general, we can already say that 2021 will be difficult, but interesting. Many completely new trends are emerging, and the old ones are still in full force. It’s up to you if you’re going to take advantage of them and beat the competition. Good luck! 

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